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A free gift to Fresh Networking

Fresh Networking Pitch Refiner.

A little Claude AI helper that sharpens your weekly pitch — fits it to your time slot, leans into a fresh angle, and dodges the classic pitch cringes.

Built and shared by Mark Williams at Quigly AI.

What this does

Once it's set up, you paste in your current pitch and Claude asks you three quick questions — how long the slot is, any angle you want to push this week, and a client result you'd like to lead with. It then rewrites your pitch to fit the time, sound natural out loud, and avoid the things that make a pitch fall flat.

When you're happy with it, Claude can write you three more variations to rotate through future meetings — same opening and close so the room locks in your name, with a different story each week so you never sound "same old".

Watch it in action

A short walkthrough of me using the skill end to end. For a lot of people this is the fastest way in — the written steps below are there if you'd rather follow along precisely.

Quick start

The fast path if you just want to get going. Each step links to the full detail below if you get stuck.

  1. Download the skill — grab fresh-pitch-refiner.zip below. Don't unzip it.
  2. Turn on Skills in Claude — on claude.ai (on a computer): Settings → Capabilities → switch on "Code execution and file creation". Full steps
  3. Upload the zip — go to claude.ai/customize/skills, click + → Create skill → Upload a skill, and pick the zip. Full steps
  4. Use it — start a new chat, paste your pitch, and answer the three questions. Full steps

No Claude account yet? Head to claude.ai and sign up first — the free plan is enough to install and use this.

Full installation instructions

Written for complete beginners. It takes about five minutes to set up, and a few minutes each time you use it. The install needs to happen on claude.ai in a web browser on a computer, not the phone app.

Part 1 — Turn on Skills (one-time setup)

Before you can install any skill, Claude needs two things switched on: "Code execution and file creation", and "Skills". You only do this once.

  1. Go to claude.ai in your web browser and sign in.
  2. Open Settings — the quickest way is to go straight to claude.ai/settings. (Or click your profile icon, the small circle with your initials, in the left sidebar, then choose "Settings".)
  3. In the Settings sidebar, click Capabilities, find "Code execution and file creation", and switch it on. If it's already on, leave it.
  4. Now head to the Skills page — go straight to claude.ai/customize/skills. (Or in the main sidebar, find "Customize" — a separate top-level menu, not inside Settings — then click "Skills".) You'll see some built-in skills like Word, Excel and PDF. You don't need to change those.
On a Team or Enterprise plan? Your IT or workspace owner may need to enable this for you. If the toggle is greyed out, that's why — ask whoever runs your Claude workspace to switch it on.

Part 2 — Install the pitch refiner

  1. Save fresh-pitch-refiner.zip somewhere easy to find, like your Desktop or Downloads. Don't unzip it — Claude wants the zip as-is.
  2. On the Skills page (claude.ai/customize/skills), look for a "+" button near the top-right of the skills list.
  3. Click it, then click "+ Create skill".
  4. Choose "Upload a skill".
  5. Select the fresh-pitch-refiner.zip file from wherever you saved it.
  6. Wait a few seconds. A new skill called "fresh-pitch-refiner" will appear in your list. Make sure the toggle next to it is on — that's it, the skill is installed.
Privacy: skills you install yourself are private to your account. The Fresh Networking chapter doesn't see what you do with it, and other Claude users can't see your skills.

Part 3 — Use it for the first time

  1. In Claude, click "New chat" at the top of the left sidebar to open a fresh conversation.
  2. Paste in your current Fresh pitch. No need to introduce it — you can write something like: "Here's my current Fresh pitch — can you help me refine it for tomorrow's meeting?" and paste your pitch underneath. Send it.
  3. Claude will reply with three quick questions:
    • How long is the slot? 30, 45, or 60 seconds.
    • Any specific angle this week? A theme, a recent win, a topical hook. If nothing in particular, just say "general".
    • A client outcome to lead with? Something concrete like "saved a client 12 hours a week". No example front of mind? Say so, and Claude leads with the problem you solve instead.
  4. Answer those and send. Claude writes a refined pitch with the word count, an estimated delivery time, and short notes on what's working.
  5. Tweak it or accept it. If something's off — too long, wrong tone, wrong call-to-action, the story doesn't land — just tell Claude and it'll rework it. Keep going until you're happy.
  6. Get three more for future meetings. Once you're happy, Claude offers three more variations — same opening and close, different middles. Say yes, save them to your phone or a note, and you're set for a month of meetings.

Part 4 — Make the skill work better

Claude does its best work when it knows a bit about you and your business. With that context, the pitch sounds like you instead of generic. Take five minutes to fill in your profile — you only do this once.

  1. Go to claude.ai/settings (or click your profile icon → Settings).
  2. Find the "Profile" or "Personalisation" section. (The exact name moves around as Claude updates — look for anything about "what Claude should know about you".)
  3. Add a few short paragraphs covering:
    • What your business does, in plain English — who you help and how.
    • Who your ideal client is — industry, size, location, the kind of person.
    • The outcomes you typically deliver — specific results, not vague claims.
    • Anything distinctive about your style — how you talk, what makes you different.
    • A couple of real client wins, if you have permission to mention them.
  4. Save. From now on Claude uses that context every time you chat — it'll improve everything else you do with Claude too.
Tip: not sure what to write? Paste your About page or LinkedIn bio in there as a starting point. You can refine it later.
Don't want to install anything? You can use the skill's instructions directly in a chat instead. Open fresh-pitch-refiner-SKILL.md (below), copy everything in it, start a new chat and paste it in. Underneath, write "Follow these instructions. Here's my current pitch:" and paste your pitch. Claude follows the same flow. This is great for a one-off — but if you'll use it weekly, installing the skill saves you pasting it every time.

Troubleshooting

I can't find the Skills section

Check that "Code execution and file creation" is switched on in Settings → Capabilities — the Skills section only appears when that's enabled. Also remember Customize lives in the main left sidebar of claude.ai, not inside Settings. If in doubt, jump straight to claude.ai/customize/skills.

The upload failed

Almost always this means the file got unzipped somewhere along the way. Re-download the original fresh-pitch-refiner.zip and try again without opening it. On a Mac, Safari sometimes auto-unzips downloads — if so, use a different browser like Chrome, or zip the folder back up before uploading.

The skill is installed but Claude isn't using it

Two things to check. First, that the toggle next to "fresh-pitch-refiner" is switched on in your skills list. Second, that your message actually mentions a pitch — the skill triggers on words like "pitch", "refine my pitch", "Fresh meeting", "elevator pitch". If in doubt, just say "Use the fresh-pitch-refiner skill" explicitly and it'll kick in.

The Skills option is greyed out

This usually means you're on a Team or Enterprise plan and your workspace owner hasn't enabled skills yet. Ask whoever runs Claude in your organisation to turn on Code execution and Skills under Organization settings → Skills.

My pitch came back too long or too short

Just tell Claude. Say something like "this runs over 60 seconds, can you cut it to about 145 words", or "this feels rushed, can you give me more room". It'll rework it.

Downloads

All three files. Keep the filenames as they are — the instructions refer to them by name.

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