Because it doesn't know your business. An AI that knows nothing about you can only guess, and the guess is generic. Give it two kinds of context, what you know and who you are, and the same tool that wrote a flat paragraph yesterday writes something you would actually send.

The email my AI wrote before I asked

A few weeks ago I finished a meeting with a business owner, walked back to my desk and dictated one line to my CRM: draft a follow-up and include the links to the AI-Powered Business Guide and the AI Q&A sessions.

Thirty seconds later there was a draft in my folder. It opened with what we had actually talked about. It included both links, with a sentence on each. Then it wished them luck with a presentation they were giving the next day.

I had not mentioned the presentation. I had not even mentioned the meeting. The notes were sitting in my CRM, the AI worked out they were relevant, and it used them.

I read it, changed two words and hit send.

That is the whole trick, and it has nothing to do with which AI I use. The draft was good because the AI knew what I knew.

The three-minute video shows the actual email. I dictate everything (37,000 words last month, according to the app), so you will hear it rather than read it.

Why AI answers come back generic

Most people are still using AI like a search box. Type a question, get an answer, feel mildly let down. The tool has no idea who you are, what you sell, who you met on Tuesday or how you like to sign off. So it guesses.

Context fixes that. In a business it lives in two places:

  • What you know. Meeting notes, client history, the documents you already have.
  • Who you are. What you offer, how you write, what you are trying to get done this month.

Give an AI both and the output starts to sound like your business.

Try this week: write one page about your business

Open a blank document and write one page about your business, in plain language, as if you were briefing a new staff member on their first morning. Cover four things: what you do and who you do it for, how you like to talk to clients (formal or relaxed, short or detailed), what you are working on this month, and anything you never want said or done in your name.

Save it. You will reuse it every time.

Now open whichever AI you use (ChatGPT, Copilot, Claude, Gemini, they all work) and think of something you asked it recently that came back flat or generic. A client email, a job ad, a proposal outline, a reply to a complaint. Ask it again, exactly as before, and keep the answer.

Then start a fresh conversation, paste your one page at the top, and ask the same question underneath it.

Compare the two. The second one should sound like it came from your business: your tone, your services, your clients' situations. If it doesn't, email me what you asked at team@quigly.com.au. I would like to know.

Then make it stick

Pasting the page in every time gets old by Thursday. Every major AI now has a place to store standing instructions, so it reads them at the start of every conversation without you doing anything. ChatGPT calls it custom instructions, Claude calls it a project or profile, and Copilot and Gemini have their own versions. The names change; the idea is the same.

Ask your AI directly: "How do I save a permanent description of my business so you use it in every conversation?" It will walk you through its own settings. Paste your page in there once and you are done.

From that point on, every answer starts from your business instead of from nothing.

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